For example...
Not satisfied with their "also-ran" status in early evening news, one CJ&N client turned to us for help. We created a very focused research study that examined the interests of their lead-in audience. Then, we rolled up our sleeves and helped them build a newscast and a comprehensive promotion strategy aimed at converting those afternoon entertainment viewers into a loyal news audience. A year later? The station is winning consistently at 5 p.m., and later newscasts are set up to succeed as well. It's the kind of success story that happens when the desire to succeed is combined with the right research knowledge and a winning plan.

What can we do for you?
What are your challenges? Whether you need help with a specific time period or a long-range strategic plan; clear direction in promotion or training for your reporters and producers... we will focus our efforts where you need them the most. And, just like so many other stations, help you achieve your goals.

Contact us and learn more about what we can do for you.