Methodologies
Finding out what your viewers are thinking
If you ask us what kind of research you need, we’ll ask you, “What
do you want to accomplish? What do you need to know?” That’s where
we begin before recommending any one of the full range of methodologies for your
study.
- Telephone surveys
- Focus groups
- email surveys
- Internet-based surveys (ask us about our new Online Insight research)
- Instant Response theater-style dial testing
- Directed-viewing studies
- Coincidental/overnight survey
- Direct mail surveys
- Executive interviews
Often, you’ll want to measure viewer attitudes with the precision found
only in a quantitative study. Other times, you may want to show video to test
promotion, talent, or a newscast segment in a web-based survey or with Instant
Response.
Contact us to talk about the best solution for
your research needs. |
