Happy New Year!
Posted on Tue, Jan 03, 2012 @ 10:32 AM
For everyone in the local television business, 2012 is one of those years that begins with great anticipation. Elections, Olympics, auto spending - there's some wind at our backs! But if recent years are any indication, there are a few surprises hidden in the months ahead. For all of us at CJ&N who study local media and work to help our clients succeed, we're also looking ahead with some excitement. New services, new research ideas and yes - some new faces - are in our plans for 2012.
The speed of change in local media shows no sign of letting up. A friend recently shared this online chart from go-gulf.com about what happens in 60 seconds on the web, which is mind-boggling. Even though there's not a lot any of us
can control or predict, it is a fascinating time. And as we work to understand what it all means to local media companies, and how to best serve audiences who are rapidly changing habits, we are buoyed by the fact that more people are counting on local television, local websites and mobile video than ever before. Being relevant on all those platforms is essential.
While other firms are broadening their research and consumer focus, at CJ&N we've made the decision to intensify ours. We all love the local news and information business and we want to help our clients succeed in a fast-changing environment. So bring it on, 2012! We'll be sharing some news with you about our new efforts in the weeks ahead.
-John Altenbern