Entrepreneurship in Media

I'll put in a shameless plug here for my alma mater - the University of Iowa School of Journalism. http://www.uiowa.edu/jmc/  Like every other journalism school in the country, it is trying to figure out what it should be doing to educate future journalists.  Some have written that classic J-school education is pretty much dead.  I don't buy it.  But you do have to be relevant.  Courses on how to create a printed newspaper don't have a great future. What parent is going to pay tuition to teach their kid the skills of headline writing? 

At a recent meeting at Iowa we discussed a word that hasn't always come up in journalism circles: entrepreneurship.  Journalists are going to have to get better at it if they want to create their own future and work in the profession.  Local television stations need to take the hint, too.  Our world is often hesitant or even resistant to nurturing "start ups."  After all, doesn't it detract from the mothership - the local station's newscasts?  More and more, I see entrepreneurial efforts starting to grow.  Fisher Broadcasting's localization of news on the web is interesting. http://www.komonews.com/communities   Meredith is experimenting with online obituaries. http://www.obitmichigan.com/   Local journalism is finding a new home in online efforts like MinnPost, Chi Town News, and Baristanet.com.  The journalism dean at CUNY's grad school has a great piece about where his graduates are finding work:  http://www.journalism.cuny.edu/2009/12/16/deans-corner/
All these experiments start out as a big idea.  And like most ideas that grow, having solid market research information can speed growth and prevent mis-steps.  Trial and error can be reduced, and profits can come quicker if you understand the market.  We think CJ&N can play a big role in local news becoming more entrepreneurial. 

One item I heard at Iowa gives me a lot of hope for the future.  A group of students is writing an iPhone App for the ABC News investigative unit as a class project.  (Brian Ross is also an Iowa alum.)  No more green eye-shades in this crowd - just the bluish glow of a screen. 

John Altenbern