Posted on Fri, Feb 05, 2010 @ 07:46 AM
This weekend millions of dollars will be on the line during the Super Bowl. But I'm not talking about the action in Vegas, I'm talking about the gambling advertisers will be doing with each spot they air. Each year they take chances with massive amounts of money to buy airtime and some take even more chances in creating a message they hope will break through the clutter.
This ritual has become one of the biggest reasons why people watch the game. Ever since 1984 when Apple broke the mold, critics rate the commercials, viewers vote in web polls, and the networks produce entire programs showcasing the good, the bad and the most humorous.
The links below look at some of the best and worst commercials over the past 25 years. And while there's plenty of debate over what's a good spot, there is little discussion about whether a spot is effective. Did it accomplish the goals of the advertiser or did the marketing goals get lost in an effort to break through the clutter? What do you think?
It's a great debate because television Creative Services Directors are being challenged every day to create station promotion that's different and "breaks through the clutter."
10 Best Super Bowl Ads from MSNBC
10 Worst Super Bowl Ads from MSNBC
Best and Worst Super Bowl Ads from Time
- Dave Tressel