Posted on Mon, Mar 22, 2010 @ 04:21 PM
If I see one more morning local news promo with close-ups of coffee and toast (or eggs and orange juice for that matter)... I think I'll scream. Well, at least sigh in exasperation anyway. You've seen them. And may have even done them (a long time ago, of course). But these days breakfast food and morning cliches aren't going to cut it - at least not as the central focus. Surely there's something more/better to say about morning news than "it's on in the morning." Instead of food, make viewers hungry for what you have to offer. Perhaps with an appetizing sample of your product.
Besides, I don't think most people can relate to a relaxing breakfast in the morning; they're stuffing a granola bar in their pocket and grabbing coffee at the drive-thru on their way to work. So promote your morning news -- it's more important than ever to viewers. But hold the toast.
- Donna Petersen